4k44 Privacy Policy

4k44 is committed to protecting the privacy and personal data of all individuals who interact with our platform. This Privacy Policy has been prepared in accordance with applicable data protection principles and sets out our practices with respect to the collection, storage, use, disclosure, and protection of personal information.

This Policy applies to all personal data collected through the 4k44 website at https://4k44.io, through any mobile applications associated with the platform, through communications you have with our customer support team, and through any other interaction you have with 4k44 in connection with your account or the services we provide. It applies regardless of the device or browser you use to access the platform.

4k44 operates as a safe and reliable platform with SSL encryption and fair play certification, serving players across Bangladesh including those based in Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar. We recognise that players in Bangladesh place significant trust in us when they share personal data, and we take that responsibility seriously.

This Privacy Policy should be read alongside our Terms & Conditions, which govern your use of the 4k44 platform and are available at /terms-conditions. In the event of any inconsistency between this Policy and the Terms & Conditions in matters relating specifically to data protection, this Privacy Policy shall prevail.

4k44 collects personal data that is necessary for the operation of the platform, the provision of services, the maintenance of account security, and compliance with legal and regulatory obligations. The categories of personal data we collect are described in the table below.

We do not collect special categories of sensitive personal data (such as racial or ethnic origin, political opinions, religious beliefs, genetic or biometric data, or health data) except where strictly required by applicable legal or regulatory obligations and only with your explicit consent where required.

4k44 collects personal data through several channels in the ordinary course of platform operation:

• Direct Submission: Data you provide directly to us when you register an account, complete identity verification, make a deposit or withdrawal request, contact customer support, or respond to a survey or promotion.
• Automated Collection: Technical and usage data collected automatically when you access or use the platform, including through cookies, web beacons, log files, and similar tracking technologies. See Section 8 (Cookies) for further detail.
• Third-Party Sources: Data received from identity verification service providers in connection with KYC checks, from payment processors in connection with deposit and withdrawal transactions, and from fraud prevention partners in connection with security screening.
• Support Interactions: Records of your communications with the 4k44 customer support team, whether via live chat, email, or any other support channel offered on the platform.

Where 4k44 collects personal data from third-party sources, we ensure that those third parties have the lawful authority to share the data with us and that the sharing is limited to what is necessary for the specific purpose for which it is collected.

4k44 processes personal data only for specific, clearly defined purposes. The purposes for which we use your personal data, and the legal basis on which we rely to do so, are as follows:

• Account Registration and Management: To create and administer your player account, verify your identity and age, and provide you with access to the platform's services. Processing is necessary for the performance of the contract between you and 4k44.
• Payment Processing: To process deposits into and withdrawals from your 4k44 account using your chosen payment method (bKash, Nagad, Rocket, Upay, bank transfer, Visa, Mastercard). Processing is necessary for the performance of the contract.
• Identity and Age Verification (KYC): To verify that you meet the minimum age requirement of 21 years and to confirm your identity in compliance with anti-money laundering obligations. Processing is necessary for compliance with legal obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other security incidents. Processing is based on our legitimate interest in protecting the platform, our players, and the integrity of financial transactions.
• Responsible Gaming: To monitor gameplay activity for signs of problem gambling, to enforce self-exclusion and deposit limit requests, and to fulfil our responsible gaming obligations. Processing is based on both legal obligation and legitimate interest.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance. Processing is necessary for the performance of the contract and our legitimate interest in maintaining high service standards.
• Platform Improvement and Analytics: To understand how players use the platform, to identify technical issues, and to improve the user experience. Processing is based on our legitimate interest in developing and improving our services.
• Marketing Communications: To send you promotional offers, bonus notifications, and platform news where you have opted in to receive such communications. Processing is based on your consent, which may be withdrawn at any time. See Section 10 (Marketing) for further detail.

4k44 will not process your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your explicit consent or identifying a fresh legal basis for the new processing activity.

4k44 does not sell, rent, or trade your personal data to any third party for their own commercial purposes. We share your personal data only in the following circumstances and only to the extent necessary for each purpose:

• Payment Processors: Your financial data is shared with payment service providers — including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard — solely for the purpose of processing your deposit and withdrawal transactions.
• Identity Verification Providers: Your identity documents and personal details may be shared with certified KYC and AML screening service providers for the purpose of verifying your identity and performing required compliance checks.
• Game Providers: Limited account and session data may be shared with certified game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi for the purpose of delivering their games within the 4k44 platform. These providers are bound by strict data protection agreements.
• Fraud Prevention and Security Partners: Technical data including IP addresses and device identifiers may be shared with fraud prevention partners to support security screening and the detection of suspicious activity.
• Legal and Regulatory Disclosure: We may disclose personal data to law enforcement authorities, regulatory bodies, or courts where required to do so by law, by a valid legal order, or where disclosure is necessary to protect the rights, property, or safety of 4k44, its players, or the public.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of all or part of 4k44's business, personal data held by 4k44 may be transferred to the successor entity as part of the transaction. You will be notified of any such transfer and the terms on which your data will be processed by the successor.

All third-party service providers with whom we share personal data are required to maintain appropriate technical and organisational security measures and are prohibited from using your data for any purpose other than the specific service they provide to 4k44.

4k44 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or for such longer period as is required by applicable legal, regulatory, or contractual obligations. The following general retention periods apply:

• Account and Identity Data: Retained for the duration of your account and for a minimum of five years following account closure, in compliance with anti-money laundering record-keeping requirements.
• Financial Transaction Records: Retained for a minimum of five years from the date of each transaction, in accordance with financial regulatory record-keeping obligations.
• KYC Verification Documents: Retained for a minimum of five years following the completion of the verification process or account closure, whichever is later.
• Customer Support Communications: Retained for a period of three years from the date of the most recent interaction, or longer where the communication relates to an unresolved dispute or legal matter.
• Technical and Usage Data: Retained for up to 24 months from collection, after which it is anonymised or deleted.
• Marketing Consent Records: Retained for a period of three years from the date on which consent was last confirmed or withdrawn.

When personal data is no longer required and the applicable retention period has expired, 4k44 will securely delete or irreversibly anonymise the data. Where complete deletion is not immediately practicable due to technical constraints, the data will be isolated from active processing until deletion can be completed.

4k44 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include, but are not limited to:

• Industry-standard SSL/TLS encryption for all data in transit between your device and our servers.
• Encryption of sensitive data fields at rest within our database infrastructure.
• Strict access controls ensuring that personal data is accessible only to authorised 4k44 personnel who require it to perform their job functions.
• Regular security assessments and penetration testing conducted by independent security professionals.
• Multi-factor authentication requirements for staff accounts with access to player data.
• Intrusion detection and monitoring systems that generate real-time alerts for suspicious activity patterns.
• A documented incident response plan enabling 4k44 to respond promptly and effectively to any data security incident.

While 4k44 takes all reasonable steps to protect your personal data, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify our customer support team immediately via live chat.

4k44 uses cookies and similar tracking technologies — including web beacons, pixel tags, and local storage — to operate and improve the platform. A cookie is a small text file placed on your device by a website you visit, which allows the site to remember certain information about your visit and preferences.

4k44 uses the following categories of cookies:

• Strictly Necessary Cookies: These cookies are essential for the operation of the platform. They enable you to log in to your account, maintain your session, and use core platform features. The platform cannot function properly without these cookies and they cannot be disabled.
• Functional Cookies: These cookies remember your preferences — such as language settings, display preferences, and last-visited game categories — to provide a more personalised experience. Disabling these cookies may affect the functionality and convenience of the platform.
• Analytical/Performance Cookies: These cookies collect information about how visitors use the platform — including which pages are visited most frequently, where errors occur, and how long sessions last — to help us improve platform performance and user experience. Data collected by these cookies is aggregated and anonymised.
• Security Cookies: These cookies support our fraud prevention and security monitoring systems by helping us identify suspicious access patterns and protect accounts from unauthorised access.

You can manage or disable cookies through your browser settings at any time. Please note that disabling strictly necessary cookies will impair your ability to use the platform. Instructions for managing cookies in the most common browsers are available through each browser's official help documentation. Continued use of the platform without adjusting your cookie settings constitutes your consent to our use of cookies as described in this section.

Subject to applicable law and certain exceptions, you have the following rights in relation to the personal data 4k44 holds about you. To exercise any of these rights, please contact the 4k44 customer support team via live chat or by emailing [email protected] (plain text — not a clickable link). We will respond to all valid requests within a reasonable timeframe.

Please note that some of these rights are not absolute and may be subject to conditions or limitations under applicable law. For example, we may be unable to delete certain data where we are required to retain it for legal or regulatory compliance purposes. Where we are unable to fulfil a request in whole or in part, we will explain the reason for this in our response.

4k44 may send you promotional communications — including bonus offers, seasonal promotions linked to events such as Eid, Pohela Boishakh, Victory Day (16 December), and the Bangladesh Premier League (BPL) cricket season — where you have provided your express consent to receive such communications at the time of registration or through your account settings.

Marketing communications may be delivered by email to your registered email address, by SMS to your registered mobile number, or via push notification if you have enabled these on your device. We will only use the channels for which you have granted consent.

You may withdraw your consent to receive marketing communications at any time by:

• Updating your communication preferences in your 4k44 account settings.
• Clicking the "Unsubscribe" link included at the bottom of any marketing email we send you.
• Contacting the 4k44 customer support team via live chat and requesting that your marketing preferences be updated.

Withdrawal of marketing consent does not affect the lawfulness of processing carried out prior to the withdrawal. Please allow up to five business days for your updated preferences to take effect across all communication channels. Note that even after opting out of marketing communications, you will continue to receive service-related communications — such as account notifications, transaction confirmations, and security alerts — that are necessary for the operation of your account. These service communications are not marketing in nature and cannot be opted out of while your account remains active.

The 4k44 platform may contain references to game providers, payment partners, and other third-party services that operate under their own privacy policies. While 4k44 selects its third-party partners carefully and requires them to maintain appropriate data protection standards, we are not responsible for the privacy practices of third-party websites or services that are independent of 4k44.

Game providers integrated into the 4k44 platform — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — operate their gaming software under their own terms and privacy policies. The data shared with these providers is limited to session and account data necessary for game delivery and fair play certification, as described in Section 5 of this Policy.

Payment service providers — including bKash, Nagad, Rocket, Upay, and card networks such as Visa and Mastercard — operate under their own privacy policies governing how they handle your payment data. 4k44 recommends that you review the privacy policy of any payment service provider you use in connection with transactions on the platform.

This Privacy Policy applies solely to the personal data collected and processed by 4k44 in connection with the 4k44.io platform. 4k44 accepts no responsibility or liability for the privacy practices of any third-party service, website, or application.

The 4k44 platform is strictly for adults aged 21 years and above. 4k44 does not knowingly collect, process, or retain personal data from any person under the age of 21. Age verification is a mandatory component of the registration and KYC process, and 4k44 employs technical and procedural controls to prevent underage access to the platform.

If 4k44 becomes aware that personal data has been collected from a person under the age of 21 — whether through a false declaration during registration or by any other means — we will take immediate steps to suspend the relevant account, delete the data associated with it, and void any transactions conducted through that account.

If you believe that a person under the age of 21 has registered an account on the 4k44 platform or has otherwise provided personal data to us, please notify the 4k44 customer support team immediately via live chat so that we can investigate and take appropriate action.

4k44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, changes in applicable law or regulation, or improvements to our platform. The "Last Updated" date displayed at the top of this page will be revised each time this Policy is updated.

Where changes to this Privacy Policy are material — meaning they significantly affect the way in which we collect, use, or share your personal data — 4k44 will endeavour to provide advance notice by posting a prominent notice on the platform or by sending a communication to your registered email address prior to the changes taking effect. Non-material changes, such as typographical corrections or minor clarifications that do not alter the substance of our data practices, may take effect immediately without prior notice.

Your continued use of the 4k44 platform following the effective date of any updated Privacy Policy constitutes your acknowledgement and acceptance of the revised Policy. If you do not agree with the updated Privacy Policy, you should cease using the platform and contact our customer support team to discuss the options available to you, including account closure.

We encourage you to review this Privacy Policy periodically to stay informed about how 4k44 is protecting your personal data. Previous versions of this Privacy Policy are available upon request from the customer support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 4k44 handles your personal data, please contact us using the details below. Our customer support team is available 24 hours a day, seven days a week at Bangladesh Standard Time (BST, UTC+6) and will direct your enquiry to the appropriate team member.

• Live Chat: Available directly on the 4k44 platform — the fastest way to reach us for all data protection enquiries.
• Email (plain text — not a clickable link): [email protected]
• Response Time: We aim to acknowledge all data protection enquiries within one business day and to provide a substantive response within 14 calendar days. For complex requests, we may require up to 30 calendar days and will notify you if an extension is necessary.